This is a light-hearted and whimsical digital and social campaign built around an illustrated Holiday Advent Calendar inspired by Lush’s limited-edition Snow Fairy beauty product. The idea was to turn the countdown to Christmas into a colourful fusion of self-care, surprise and playful motion.
The campaign kicks off with a bright, energetic hero animation. Each day unlocks a tiny, game-like micro-animation that reveals a beauty treat, wellness product or simple reflection to boost your mood.
Early development focused on titles, key scenes and character moments, brought to life through hand-lettering, colour studies, textures and storyboards. Delicate snow, brush strokes, gradients and hand-drawn details enhance the wintery mood, giving the visuals a tactile, magical quality.
The final result is a colourful, feel-good Christmas countdown that unfolds through one dynamic hero piece and a collection of joyful bite-sized animations.
The campaign kicks off with a bright, energetic hero animation. Each day unlocks a tiny, game-like micro-animation that reveals a beauty treat, wellness product or simple reflection to boost your mood.
Early development focused on titles, key scenes and character moments, brought to life through hand-lettering, colour studies, textures and storyboards. Delicate snow, brush strokes, gradients and hand-drawn details enhance the wintery mood, giving the visuals a tactile, magical quality.
The final result is a colourful, feel-good Christmas countdown that unfolds through one dynamic hero piece and a collection of joyful bite-sized animations.
