This is a light-hearted and whimsical digital and social campaign built around an illustrated Holiday Advent Calendar inspired by Lush’s limited-edition Snow Fairy beauty product. The idea was to turn the countdown to Christmas into a colourful fusion of self-care, surprise and playful motion.
The campaign kicks off with a bright, energetic hero animation. Each day unlocks a tiny, game-like micro-animation that reveals a beauty treat, wellness product or simple reflection to boost your mood.
Early development focused on titles, key scenes and character moments, brought to life through hand-lettering, colour studies, textures and storyboards. Delicate snow, brush strokes, gradients and hand-drawn details enhance the wintery mood, giving the visuals a tactile, magical quality.
The final result is a colourful, feel-good Christmas countdown that unfolds through one dynamic hero piece and a collection of joyful bite-sized animations.
The campaign kicks off with a bright, energetic hero animation. Each day unlocks a tiny, game-like micro-animation that reveals a beauty treat, wellness product or simple reflection to boost your mood.
Early development focused on titles, key scenes and character moments, brought to life through hand-lettering, colour studies, textures and storyboards. Delicate snow, brush strokes, gradients and hand-drawn details enhance the wintery mood, giving the visuals a tactile, magical quality.
The final result is a colourful, feel-good Christmas countdown that unfolds through one dynamic hero piece and a collection of joyful bite-sized animations.
Self-directed art direction for this fast-moving consumer goods packaging project, developing a bold and playful visual identity for a contemporary, fictional beer brand, Circe. From concept to final design, the work balances strong shelf presence with personality, using expressive typography, vibrant colour and custom illustration. The result is packaging that stands out in the crowded FMCG space while staying true to the brand’s craft roots.
Created for the Flow Creative Agency x Mind Charity x Inkygoodness 28-Day Branding Challenge, this piece explores themes of social isolation and connection by blending nature with technology. Expressive, human-like flowers and blooming forms represent complex emotions and the potential for reconnection, while rich textures, collage elements, and a hand-lettered tagline highlight how real-world connection can grow from digital overwhelm. Ultimately, the work aims to engage youth and teens and promote mental well-being through a visually inclusive and emotionally resonant illustrations.
A self-initiated passion project Creative Sparks exploring a calming, uplifting brand identity for a modern set of affirmation cards. The design combines soft, harmonious colour palettes with clean typography to inspire clarity and self-connection. Every element, from packaging to card layout, was thoughtfully crafted to feel intentional, soothing and empowering.
Casatera’s limited-edition Guava Lemonade was created in response to a fictional design challenge for the Vault49 x Inkygoodness 28-Day Branding Challenge. The goal was to develop a standout tequila seltzer brand. The art-driven packaging and OOH campaign concept feature mythical Alebrije creatures alongside colourful floral patterns and whimsical nature motifs, evoking the joy of summer and the rich authenticity of Mexican folk art.
